2 months ago
Hallmark Media has a caller boss.
Veteran Darren Abbott, who has been pinch nan institution for astir 30 years, has been named President. It follows nan departure of John Matts, who was named President successful June 2025.
Abbott was antecedently Chief Brand Officer. He will proceed to grip these duties arsenic good now arsenic advertisement sales, distribution, and investigation for Hallmark Media.
Hallmark is down bid specified arsenic When Calls The Heart, which premiered its Season 13 earlier this year, The Way Home, which stars Andie MacDowell and is ending pinch its 4th season, and Mistletoe Murders, which has been renewed for a 3rd season.
“Darren is simply a profoundly admired and respected leader pinch a proven way grounds of creating moments and opportunities that are uniquely and distinctly Hallmark. From fostering each marque touchpoint to elevating really we activity pinch advertisers, distributors, and each outer partners who thief america present connected our marque promise, Darren is uniquely suited to build a early wherever Hallmark continues to bring joy, positivity, and relationship to fans and consumers everywhere,” said Hallmark President & CEO, Mike Perry.
