6 days ago
Gersh has launched a shot section aft buying UK outfit PLG, merging it pinch You First Football, which it bought successful 2024.
The caller agency, called Gersh Football, will rep nan likes of Trent Alexander-Arnold, Jarrod Bowen, Fabián Ruiz, Alexia Putellas and Christoph Baumgartner. Financial specifications were not disclosed.
Gersh Football will proceed to beryllium headquartered successful Spain, wherever You First is based, and will adhd a caller agency successful nan UK, alongside its existing beingness successful Italy, France, Austria, Germany, Portugal, Brazil, Belgium and Senegal, among different markets. Gersh said nan building will “allow nan institution to supply a much comprehensive, coordinated and world service, pinch players and coaches crossed Europe’s apical leagues and talent competing astir nan world.”
Gersh has been pushing further into nan sport abstraction since buying You First Football proprietor You First successful precocious 2024, which meant a doubling of its number of employees. It has now amassed much unit via nan PLG acquisition. Headquartered successful nan UK, PLG reps nan likes of Real Madrid prima Alexander-Arnold, West Ham skipper Bowen and England’s Jordan Henderson.
Gersh managing partner Steve Gersh and You First CEO Juan Aísa said: “We spent years identifying nan correct partners successful nan UK, and successful PLG we recovered agents who stock nan aforesaid passion, attraction and expertise that specify Gersh and You First. Bringing these businesses together fills a captious spread successful building a genuinely world practice platform.”
Multiple American agencies person been pushing into nan athletics abstraction successful Europe of precocious including CAA and UTA, nan second of which bought Virgil Van Dijk’s rep ROOF.
Gersh clients see Marisa Tomei, Melissa Leo, and Constance Wu.
