2 weeks ago
EXCLUSIVE: Sky Sports has acquired nan UK authorities to All In: IndyCar, nan Fox Sports docu-series from Tom Brady’s Shadow Lion.
Sky is wasting nary clip successful adding nan bid to its offer, moving nan first 3 episodes launching tomorrow (May 22) up nan Carb Day believe connected May 23, which precedes nan 110th Indy 500 race.
Fox Sports and Shadow Lion teamed up to make All In: IndyCar, which is astir nan 2026 IndyCar season, and launched successful connected nan Fox YouTube transmission and crossed FOx Sports and IndyCar societal media channels connected March 19. The bid has besides been airing connected nan linear Fox Sports channel.
The accumulation marked nan 2nd bid successful nan All In franchise, coming aft All In: The Boston Celtics successful 2024, which was a branded contented play.
All In: IndyCar is exec produced by Fox Sports Eric Shanks and Brad Zager, alongside IndyCar’s Alex Damron and Mackenzie Williams, and Shadow Lion’s Gilad Haas, Jeff Fine and Philip Byron. Mattew Maxson (The Kingdom) and Ryan Lohuis (Game 7) are nan directors.
NFL awesome Brady formed Shadow Lion successful 2017 pinch his head Ben Rawitz, Fine and Haas, initially arsenic imaginative agency for societal media projects. The accumulation location hired erstwhile SpringHill Company exec Bryon to lead an description into film, scripted TV, docs, unscripted and unrecorded programming.
Recent credits see Fox Sports’ Untitled Michigan Football Docuseries, Sundae Conversation pinch Caleb Pressley and Pound for Pound pinch Kamaru Usman and Henry Cejudo.
