2 months ago
EXCLUSIVE: A group of erstwhile YMU and TalentX agents person launched officially Glossary Artists, coming unveiling signings specified arsenic E! News big Keltie Knight and boxer Alycia Baumgardner.
Glossary has been softly operating since past year, but is now retired connected nan marketplace pinch caller talent Knight, Baumgardner, personage constitution creator and imaginative head John Barnett, 5 Seconds of Summer guitarist Michael Clifford and writer Jenn Lueke.
In April 2025, Deadline first reported news of plans for Glossary’s launch, which followed UK-based YMU cutting astir half a twelve staff. The business is led by seasoned talent agents Vanessa DelMuro, Kimberly Duman, Amanda Erwin, Haley Henning, Amber Howard and Deanna Ritter, focusing connected guidance successful beauty, fashion, food, lifestyle, gaming and sports.
Knight is simply a triple-Emmy winning presenter, presently fronting E! News and is simply a erstwhile analogous connected Entertainment Tonight, pinch further credits for The Insider and CBS’s Superfan, which she created and exec produced. Her podcast, LadyGang, has been downloaded complete 300 cardinal times.
Baumgardner is nan holder of nan WBA, IBF, and WBO super-featherweight boxing titles and a erstwhile unified champion. Signed to Most Valuable Promotions, she fought and won connected nan undercard of Netflix’s Jake Paul vs. Anthony Joshua conflict successful December 2025, and will header astatine Madison Square Garden this twelvemonth arsenic a multi-year broadcast woody pinch ESPN gets underway.
Barnett is known for creating looks for Beyoncé and Zendaya among others, and is nan Creative Director for skincare marque Medicube. He has besides worked astatine L’Órield Paris and Kilian Paris. Pop-rock guitarist Clifford released a solo medium and will spot Glossary correspond him connected gaming-related partnerships. Lueke is nan writer of New Times Bestseller Don’t Think About Dinner, and a nutrient creator and look developer. Her TV appearances see Good Morning America and The Today Show.
Glossary’s charismatic debut comes amid a processing marketplace for creator practice successful nan U.S. and internationally. The institution is led by respective agents pinch important acquisition successful nan space.
L.A.-based Ritter is Managing Director and Partner astatine Glossary Artists, focused connected talent guidance and creators. She has held elder roles astatine Be Social and YMU, and worked pinch companies specified arsenic Fab, Warby Parker, ShopStyle and Rakuten.
Duman will besides beryllium a Managing Partner, having spent astir 2 decades successful talent guidance crossed fashion, digital, and entertainment. She began her profession astatine LA Models, and aft a decade joined StyleHaul, nan multichannel web that was considered to beryllium 1 of nan first YouTube transmission managers.
She later joined YMU, wherever she became Vice President of U.S. Entertainment and past moved to TalentX Entertainment, wherever she served arsenic Managing Director overseeing talent strategy and partnerships.
DelMuro is simply a Managing Partner and a seasoned executive successful intermezo and talent marketing. She has held roles including Managing Director astatine TalentX Entertainment, Head of U.S. Social astatine YMU Entertainment, SVP of Global Talent astatine StyleHaul, and Vice President astatine Edelman’s Matter division.
Erwin is simply a Managing Director astatine Glossary Artists and erstwhile YMU Group elder talent manager, who has much than 10 years of acquisition successful influencer trading and talent management. Focused connected nan beauty and manner spaces, she is based successful Los Angeles. After leaving YMU, she had joined TalentX arsenic Director of Talent.
Howard will beryllium Head of Gaming Talent, representing nan likes of Destiny gaming creator Datto, pro ballerina-turned-gamer Mari Takahashi, Minecraft and Among Us guru Sigils, and Harris Heller, nan creator of StreamBeats. Her erstwhile roles see moving on-air talent for nan NFL Network and a talent relations head astatine IMG, wherever she helped ESPN’s Erin Andrews to find a spot connected Dancing pinch nan Stars.
Henning is simply a Managing Director astatine Glossary Artists, starring connected talent strategy, marque partnerships, and semipermanent profession maturation for creators and talent from intermezo and integer media. She began her profession astatine Live Nation and ICM Partners.
“Glossary Artists represents a caller look for talent management. One wherever we intentionally build an situation that supports our managers, giving them nan state to innovate and create meaningful opportunities for nan clients they represent,” said Ritter.
“Pay-per-post and marque partnerships were a useful starting constituent for nan creator economy, but they were ne'er nan extremity goal,” added DelMuro. “That exemplary prioritizes moments, not careers. At Glossary Artists, we’re challenging it by helping clients build original IP and self-sustaining ecosystems that person years of assemblage spot into ownership, longevity, and existent taste equity.”
