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EXCLUSIVE: Canadian shaper Attraction has added erstwhile Just For Laughs leader Bruce Hills to its ranks for an international, English-language programming push.
Hills will go an executive shaper and strategical advisor to nan Montreal-based company, chiefly moving connected continued description of English-language accumulation and improvement of projects for nan world market.
Hills is simply a legendary drama shaper who complete much than 4 decades pinch Just For Laughs helped move it from a section Canadian cognition into nan world’s largest drama festival. He besides worked pinch Saudi Arabia’s wide intermezo assemblage and live-events patient Sela to build nan arguable Riyadh Comedy Festival past year, arsenic we reported astatine nan time.
Attraction is known for nan likes of Netflix documentary bid Who Killed nan Montreal Expos, Prime Video format LOL Quebec, the first world type of Deadliest Catch: Northern Edge, which was for Rogers Media, and doc bid Forensic Factor and West Harbour Heroes for Crave and How Did They Fix That? for Paramount. Having chiefly worked successful French-language programs, Hills’ summation will supercharge English-language improvement for Canadian, U.S. and world audiences.
“Bruce’s presence represents an exceptional opportunity for Attraction,” said Richard Speer, President and CEO of Attraction. “Through his world acquisition building a drama juggernaut for illustration Just For Laughs, Bruce brings an unparalleled expertise to place and create talent-led projects that align perfectly pinch our maturation ambitions.
“Combined pinch his extended world web and heavy knowing of nan marketplace, he will play an important domiciled successful accelerating our English-language and world description .”
While astatine Canadian drama institution Just For Laughs, wherever he was President, Hills oversaw improvement and accumulation of much than 1,500 specials, and deals pinch nan likes of Netflix, Prime Video and Hartbeat Productions. In full he spent almost 4 decades astatine nan institution earlier exiting. Hills now leads his ain venture, Bruce Hills Entertainment.
“Attraction has an awesome way record, a beardown entrepreneurial culture, and a clear imagination for growth,” said Hills. “What attracted maine astir was nan power of nan squad and its ambition to create projects that tin recreation crossed markets and link pinch audiences astir nan world.”
