1 month ago
Former Disney and Discovery LatAm exec Carolina Lightcap has collaborated pinch 3 different manufacture vets to motorboat ShowUp Studios, which will awesome successful producing contented for Gen Z connected YouTube and TikTok.
Lightcap runs LightCubed Media having antecedently had roles including President of Disney Channels Worldwide and Chief Content Officer of Discovery Latin America/U.S. Hispanic. For ShowUp Studios she has teamed pinch Mariano Chihade, Demián Falestchi and Federico Lauría.
ShowUp has initiated a pre-seed backing round. In nan 2nd half of nan twelvemonth it plans to big upfront presentations to showcase its IP to advertisers earlier putting shows into production.
The newly-minted explanation will make Gen Z-focused contented using, it said, a exemplary focused connected free programming for integer platforms, supported by advertizing and marque integrations.
It has lofty ambitions, pinch a extremity to nutrient complete 4,500 episodes wrong its first 5 years. The contented will span a assortment of genres, formats, and runtimes and return successful some vertical and horizontal video, arsenic good arsenic live-action and animation.
Lightcap is based successful Madrid, Spain, and will tally nan caller outfit. “ShowUp Studios was calved pinch nan ambition to build a workplace and integer premium contented ecosystem that is scalable and profoundly centered connected Gen Z —meeting this procreation connected nan platforms wherever they already live; ensuring their sound is coming astatine each shape of nan process, and listening to their feedback arsenic an assemblage day-by-day to present nan contented they are looking for,” she said.
Lightcap’s associates travel from different parts of nan intermezo world. Chihade is nan laminitis of indie prodco Mandarina. Falestchi is laminitis of Kidscorp, an advertizing exertion institution specialized successful reaching young audiences successful LatAm. Lauría, meanwhile, is nan laminitis of Dale Play, which useful crossed music, gaming, unrecorded events and management.
