2 days ago
The statement isn't going to fto a non-sponsor marque show up connected nan field.
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FIFA is known for having a strict argumentation astir making judge brands, which aren't charismatic sponsors and advertisers, don't look connected World Cup fields and stadium. For instance, it precocious made judge that Beats wasn't getting immoderate free advertisement connected nan section and had Bayern Munich subordinate Jamal Musiala virtually cover nan logo of his headphones pinch portion during warmup.
At FIFA's request, Jamal Musiala had to screen nan logo of his Beats by Dre headphones pinch a portion strip earlier nan Curaçao game. FIFA is cracking down difficult connected marque logos astatine nan World Cup – moreover nan players person to hide logos if nan companies are not charismatic tourney sponsors... pic.twitter.com/PaAPBZYXP5
— Bayern & Germany (@iMiaSanMia) June 16, 2026
X user @iMiaSanMia posted a photograph showing Musiala wearing headphones pinch a covered logo, reportedly at FIFA's request, earlier Bayern's lucifer against Curaçao. If you haven't heard yet, FIFA besides had Levi's screen its logo pinch a tarp astatine the Levi's Stadium successful Santa Clara, California, which is being called the San Francisco Bay Area Stadium for nan World Cup. Levi's, of course, took advantage of nan buzz astir it and replaced its societal media floor plan image pinch a tarp-covered type of its logo.
While nan Beats branding isn't showing up connected nan field, it's been popping up connected a batch of football/soccer players' societal media posts. In fact, it's been utilizing nan players to tease an unannounced over-ear headphones model, which could person customizable colors based connected nan assortment we've seen truthful far.
