1 month ago
Famous useful of creation including The Scream, The Starry Nightt and The Great Wave will beryllium reimagined via generative AI successful nan debut task for Fremantle‘s Imaginae Studios.
Art Awakens is a short-form bid that uses AI to uncover nan soul worlds of nan astir iconic paintings ever made.
Created successful collaboration pinch Spanish AI filmmaker Hilario Abad, Art Awakens will reimagine Edvard Munch’s The Scream, Hokusai’s The Great Wave, Vincent van Gogh’s The Starry Night, Jan van Eyck’s The Arnolfini Portrait, James McNeill Whistler’s Whistler’s Mother and Edward Hopper’s Nighthawks.
Further specifications connected nan bid rollout and distribution will beryllium announced successful nan coming months, Fremantle said.
The improvement comes from Imaginae, which launched past year spearheaded by Fremantle Europe leader Andrea Scrosati and is now tally by James Duffen, nan erstwhile Managing Director of Artificial Intelligence & Machine Learning astatine Aurelius Advisers.
“Art Awakens is precisely why Imaginae exists,” said Duffen. “Generative AI is simply a caller imaginative connection and erstwhile applied pinch taste, trade and taste sensitivity, it allows america to show stories that were antecedently impossible.”
Scrosati said nan bid is simply a “perfect demonstration” of Imaginae’s “ambition.”
