2 weeks ago
Disney+ is joining sister streamer Hulu‘s unrecorded sum of nan Bonnaroo, Lollapalooza and Austin City Limits music festivals.
The world livestreams will beryllium June 11 to 14 (Bonnaroo), July 30 to August 2 (Lollapalooza), and October 2 to 4 (Austin City Limits Music Festival). Exact programming specifications will beryllium announced person to those dates.
Disney has precocious been emphasizing its relationship pinch music. Last week’s upfront position to advertisers successful New York featured a lengthy conception pinch Ryan Seacrest touting America Idol and closed pinch a capacity by Olivia Rodrigo, who starred arsenic a teen-ager successful Disney Channel bid Bizaardvark.
The associated watercourse comes arsenic Disney is preparing to merge Hulu and Disney+, rolling retired a unified app by nan extremity of 2026. Last summer, nan institution announced Hulu was replacing Star arsenic a tile connected Disney+ internationally, 1 of respective moves aft Disney took afloat power of nan service. Since its founding successful 2007, Hulu had been a associated task among aggregate media companies.
As streaming exertion improves and festivals proceed drafting top-shelf acts, livestreams of euphony festivals person go much common. YouTube has hosted yearly livestreams of nan Coachella Valley Music & Arts Festival, and Amazon Prime Video has carried Outside Lands.
Hulu is successful its sixth twelvemonth of offering Bonnaroo, Lollapalooza and Austin City Limits, each of which are put connected by Live Nation.
“Music festivals are among nan astir electric, can’t-miss moments successful culture, and now Disney+ and Hulu subscribers astir nan world tin acquisition nan excitement,” Lauren Tempest, Head of Content Planning & Partnerships, DTC astatine Disney, said successful a statement. “As we proceed to widen our unrecorded offerings, we stay committed to bringing fans nan biggest, astir iconic moments correct arsenic they happen, and are thrilled to bring that imagination to life pinch Live Nation.”
