Dell revives its XPS laptops after a boneheaded rebranding

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Last year, Dell killed disconnected each of its PC brands, including nan iconic XPS lineup, and replaced them pinch a simplified naming scheme. It was a move meant to make it easier for group to discern betwixt nan company's galore brands, but successful reality, it conscionable just made nan company's lineup moreover much confusing. We called it an unforced correction astatine nan time, but aft seeing really overmuch Dell's PC marketplace stock fell complete 2025, it's adjacent to opportunity that rebranding was an absolute trading disaster.

So, pinch its tail betwixt its legs, Dell has returned to CES immoderate invited news for its fans: XPS lives! And nan institution plans to double-down connected nan marque successful ways it ne'er did before. Today, Dell revealed nan caller XPS 14 and 16 notebooks, which characteristic a much applicable creation than nan erstwhile models. There's a caller usability statement pinch accepted keys, alternatively of nan overseas capacitive buttons that vanished successful sunlight. And while nan institution is sticking pinch its "invisible" trackpad, which sits flush alongside nan wrist rest, there's now a ray separator astir nan edges that lets you consciousness precisely wherever nan trackpad originates and ends.

So, successful short, Dell seems to person solved astir of our caller complaints astir nan XPS lineup. To signify its committedness to nan brand, it's besides emblazoning nan XPS logo connected each of these caller machines, replacing nan erstwhile Dell name. That’s thing I could ne'er ideate a little humbled Dell doing.

The redesign besides gave Dell room to shave disconnected immoderate weight and thickness from some machines. The XPS 14 weighs astir 3 pounds now, a half-pound lighter than nan erstwhile generation, while nan XPS 16 weighs 3.6 pounds, a full lb lighter than before. The caller cases make some machines look a batch much for illustration Microsoft’s extra-subtle Surface Laptop, but that’s not needfully a bad thing. Both systems are powered by Intel’s caller Panther Lake Core Ultra Series 3 chips, and they besides connection tandem OLED show options.

Dell besides concisely teased nan return of a caller XPS 13 later this year, which is group to beryllium nan company’s thinnest and lightest notebook ever. Dell says it’ll beryllium cheaper than nan XPS has been successful nan past.

The caller XPS 14 and 16 will beryllium disposable connected January 6, starting astatine $1,650 and $1,850, respectively.

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Source engadget.com
engadget.com