Alix Earle awkwardly dodged questions astir her feud pinch Alex Cooper successful a cringe question and reply pinch “Today” big Craig Melvin.
“There’s been this backmost and distant betwixt you and different net personality, a podcaster arsenic well. Seems to beryllium a spot of online beef there,” Melvin began connected Tuesday’s broadcast, referring to Cooper. “What’s really happening? What’s really going on?”
Earle — who went connected nan talkshow to promote her caller Sports Illustrated Swimsuit cover — looked visibly uncomfortable by nan journalist bringing up their drama.
“You know, I’m trying to support things beautiful affirmative today. We don’t person that overmuch clip here, honestly. And also, it’s like, why ruin specified a bully time pinch thing not truthful great?”
“But is location immoderate benignant of morganatic contentiousness, aliases has it each been exaggerated?” Melvin continued to property nan 25-year-old.
“No, it’s exaggerated. I emotion everyone,” Earle responded pinch a sly look connected her face.
After “Today” posted nan question and reply clip connected Instagram, fans instantly took to nan comments conception and called retired nan uncomfortable exchange.
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“What an overseas question. I Miss Kathy Lee,” 1 personification wrote. “This is incredibly overseas behaviour coming from nan Today show,” different added.
One instrumentality said of Earle, “She’s truthful uncomfortable conscionable look astatine her assemblage language.”
But others defended Melvin’s questioning, arsenic they want to get to nan bottommost of nan drama, too.
“@craigmelvinnbc trying to springiness group what we want !!!!” 1 wrote. “Craig retired present doing nan Lords work 👏👏👏” different quipped.
Feud rumors betwixt Earle and Cooper, 31, began swirling successful February 2025 erstwhile nan latter’s Unwell Network dropped Earle’s “Hot Mess” podcast.
The 2 blond beauties added substance to nan occurrence by posting passive fierce societal media posts astir 1 another. But things came to a caput past period erstwhile nan “Call Her Daddy” podcast big called retired Earle by name successful a TikTok.
“Alix Earle, hey girl. … I’ve sewage to telephone you retired here. You’re gonna request to get circumstantial and conscionable opportunity what you’ve sewage to opportunity astir me. There’s nary NDA. No 1 is stopping you.”
In nan video, Cooper besides urged Earle to “stop hiding down different people” and blasted her “passive-aggressive re-posts and likes” connected societal media.
“Just opportunity it yourself,” Cooper said. “Because I’m really tired of waking up and seeing you utilizing this clone play to distract from different s–t going on.
“Not interested,” she added. “I cognize what happened and truthful do you, truthful talk. Unless nan clone communicative that you’re creating happens to beryllium measurement much absorbing than nan truth. I person thing to hide erstwhile it comes to you and me, truthful unless you really person thing to say, I’m out. This is over.”
Earle responded to nan telephone retired in nan comments conception of Cooper’s video, writing, “Okay connected it!!” — but has yet to uncover her broadside of nan story.
Several different societal media personalities person been dragged into nan drama, including Dave Portnoy and Brianna “Chickenfry” LaPaglia, but Earle conscionable keeps continuing to tease erstwhile she will yet aerial retired nan drama.