Coco Gauff ends social media hiatus to clap back at critics of her natural hair in latest ad

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Coco Gauff deleted societal media for a period but felt nan request to return and station a connection connected TikTok earlier this week.

The tennis star's connection came successful an eight-minute-long video aft she said she became alert of antagonistic comments astir her appearance, including her earthy hair, successful a caller advertisement for Miu Miu.

Gauff explained nan behind-the-scenes of nan photoshoot and photograph action process, arsenic good arsenic really she didn't want her hairsbreadth slicked backmost for photos because it's "not bully for my hair."

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Coco Gauff returning a changeable during a tennis lucifer astatine nan Lindner Family Tennis Center

Coco Gauff returns a changeable successful nan Cincinnati Open quarterfinal lucifer betwixt Coco Gauff and Jasmine Paolini astatine nan Lindner Family Tennis Center successful Mason, Ohio, connected Friday, Aug. 15, 2025. (IMAGN Syndication: The Enquirer)

"There are thousands of group talking astir nan measurement that I look, and not successful a affirmative way..." Gauff began.

"I’m not gonna apologize for nan measurement that my hairsbreadth looked because location are different girls who had nan nonstop aforesaid hairsbreadth arsenic me, and I conscionable wanted them to consciousness represented that your hairsbreadth is virtually good nan measurement it is. My hairsbreadth was bully capable for a high-fashionable marque for illustration Miu Miu to beforehand 1 of their newest launches. So if my 4C hairsbreadth is bully capable for that, yours is bully capable to do immoderate it is you request it to do. I'm not going to apologize for that."

Gauff besides explained that she did minimal constitution for nan photos, alternatively than a "full face," to link pinch fans done that "minimum" Miu Miu "aesthetic."

Coco Gauff reacting aft winning a constituent against Olivia Gadecki astatine Roland-Garros stadium

Coco Gauff of nan U.S. reacts aft winning a constituent to Australia's Olivia Gadecki during their first information lucifer of nan French Tennis Open, astatine nan Roland-Garros stadium, successful Paris, Tuesday, May 27, 2025. (Thibault Camus/AP)

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"To each nan young Black girls retired location who person kinky hairsbreadth for illustration me, do what you want to do pinch your hair... Do what you want to do, because astatine nan extremity of nan day, group who dislike connected your quality and dislike connected nan measurement you look person thing profoundly insecure astir themselves. The only logic group remark connected people's looks, particularly group who coming themselves successful their astir earthy sense, person thing profoundly incorrect pinch them. And they're insecure astir themselves, truthful they consciousness nan request to put personification other down to make themselves consciousness better."

By nan aforesaid token, Gauff besides expressed that those who want to deterioration weaves, wigs, makeup, and "the full shebang" should if they want to.

"Do what you want to do. Minimal is beautiful. Camp is beautiful. Both spectrums, thing successful between, is beautiful."

Gauff admitted she was emotion "rough" aft seeing nan criticism.

Coco Gauff reacting connected tribunal during a tennis lucifer astatine nan USTA Billie Jean King National Tennis Center

Coco Gauff (USA) aft a miss to Naomi Osaka (JPN) (not pictured) connected time 9 of nan 2025 U.S. Open tennis tourney astatine nan USTA Billie Jean King National Tennis Center connected Sept. 1, 2025. (Robert Deutsch/Imagn Images)

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"Y'all did sound a diva down, I'm not gonna lie," she said. "I'm personification who has struggled pinch my looks passim my life conscionable being a young Black woman successful this world... But diva sewage up, and I consciousness amended than ever," she said.

"And I conscionable want immoderate personification who's watching this who does consciousness insecure astir themselves, you are perfectly fine, honestly."

The 2023 U.S. Open champion will take sides her French Open title opening May 19.

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