2 weeks ago
Taiwan-based streamer Catchplay and its accumulation outfit Screenworks Asia are making a large push into vertical play done partnerships pinch respective Korean players.
Celebrating its tenth day this year, Catchplay is launching an exclusive branded area spanning Taiwan, Indonesia and Singapore pinch nan recently launched Korean vertical contented platform, Sero, alongside licensing deals pinch CJ ENM and b.able to present hundreds of hours of vertical K-drama content.
In addition, Screenworks Asia has collaborated pinch Korea’s SLL Joongang to co-develop a slate of premium, Mandarin-language vertical series.
In a statement, Catchplay said it’s intentionally differentiating its vertical contented slate – some acquired and primitively produced – from modular microdramas: “Vertical storytelling is quickly evolving,” explained Catchplay Group CEO, Daphne Yang.
“We spot beardown imaginable successful premium vertical contented and are thrilled that galore of our partners, particularly our friends astatine SLL, stock this vision. Together, we dream to connection a lighter, sharper and faster-paced replacement to accepted long-form dramas while delivering a importantly higher modular of storytelling than emblematic microdramas.”
SLL’s CEO, Joonsuh Park, added: “We are delighted that we could beryllium portion of a marketplace pinch precocious maturation potential. By partnering pinch Catchplay, Screenworks Asia and starring Taiwanese creatives, we purpose to research caller storytelling possibilities that tin resonate pinch younger, mobile-first viewers while maintaining precocious accumulation values and beardown IP scalability.”
In a departure from nan existing vertical play marketplace – which is mostly driven by fast-consumption storytelling – nan collaboration intends to position vertical play arsenic a premium communicative format pinch semipermanent IP imaginable crossed Asian and world Chinese-language markets.
Under nan partnership, imaginative teams from Taiwan and Korea will jointly create a slate of municipality imagination vertical dramas, combining Taiwan’s strengths successful affectional storytelling pinch Korea’s expertise successful genre pacing, ocular aesthetics and commercialized production.
Acclaimed Taiwanese screenwriter Shih-Yuan Lu (Dear Ex) is attached arsenic book consultant, while Yang, Screenworks Asia General Manager Shao-Yi Chen and DaMou Entertainment CEO Jayde Lin will service arsenic co-executive producers, alongside SLL producers and imaginative executives from Korea.
SLL will besides collaborate connected casting and imaginative direction, including nan imaginable information of Korean actors crossed selected titles.
Catchplay has besides announced caller distribution partnerships pinch Taiwanese pay-TV and broadband operators, Home+ and TBC. In addition, nan institution has formed a location business pinch Xperi that will bring its Catchplay+ streaming work into nan automotive abstraction crossed Taiwan, Indonesia and Singapore, integrating pinch high-end car models via nan DTS AutoStage intermezo platform.
