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CAA Sports is stepping into nan commercialized ringing pinch two-time heavyweight boxing world champion Anthony Joshua.
An exclusive deal, struck successful business pinch Joshua’s 258 Group, will spot 258 Managing Director Freddie Cunningham go Head of Client Strategy astatine CAA Sports Talent Group.
Based retired of London, Cunningham will oversee Joshua’s commercialized activities, spanning endorsements, speaking, publishing and beyond, moving successful adjacent collaboration pinch 258 Group and its family office.
Cunningham will besides support CAA’s jock business improvement and strategical maturation crossed nan agency’s world roster, reporting into Roman Di Somma, CAA Sports’ Head of International Talent.
Joshua joins a roster of CAA Sports clients including José Mourinho, Son Heung-min, Liam Lawson, Sky Brown, Cole Palmer, Gary Neville, Laura Woods, Kobbie Mainoo and Robert Lewandowski among others.
Joshua, a two-time world heavyweight boxing champion and Olympic golden medallist, past fought successful December 2025, erstwhile he dismantled Jake Paul successful a Netflix fight. Later that month, he was struck pinch calamity erstwhile a car clang successful Nigeria led to nan deaths of his adjacent friends, individual trainer Latif Ayodele, and spot coach Sina Ghami. Joshua was injured successful nan incident, and nan driver was later charged pinch respective offenses.
Joshua turned master successful 2013 and has compiled a master grounds of 29–4. Still considered 1 of boxing’s biggest draws, his adjacent bout scheduled for July 25 erstwhile he fights unbeaten Albanian combatant Kristian Prenga.
Outside nan ring, Joshua and his 258 Group person made a bid of strategical investments crossed technology, existent estate, contented production, wellness and performance, and nan prima arsenic struck marque deals pinch nan likes of Under Armour, Audemars Piguet, Hugo Boss, Jaguar Land Rover, DAZN, EA Sports, Meta and Beats by Dre.
Following nan CAA deal, Joshua’s business interests, family agency and successful ringing matters will proceed to beryllium overseen by 258, pinch communications managed by agelong word partner Soapbox, ineligible affairs handled by Level and promotional matters by Matchroom Boxing.
