4 months ago
EXCLUSIVE: CAA has signed Scalable, a recently launched, female-led media institution dedicated to covering 1 of nan fastest-growing sectors successful media and technology: nan creator economy.
The agency will activity pinch Scalable crossed opportunities successful media, partnerships, unrecorded events, and marque extensions arsenic they proceed to grow their footprint.
Scalable is founded by longtime collaborators Kaya Yurieff and Jasmine Enberg, who person chronicled nan creator economy, societal media, and nan broader tech scenery for much than a decade, earning a estimation for their rigorous reporting, data-driven analysis, and heavy relationships crossed nan industry.
Yurieff spent 10 years arsenic a journalist astatine CNN and The Information, wherever she was among nan first reporters to screen nan creator system arsenic a dedicated beat. Her charismatic reporting and manufacture knowledge thief readers and listeners amended understand nan abstraction and pass captious business decisions. At The Information, she organized nan yearly Creator Economy Summit, 1 of nan astir influential thought-leadership and networking events highlighting nan creators and executives driving invention and maturation for nan sector.
Enberg spent much than a decade arsenic an expert and interrogator focused connected societal media, integer advertising, and nan creator economy. Her data-backed insights and strategical position person guided business leaders navigating a quickly evolving landscape.
Scalable’s offerings see a podcast, newsletter, and in-depth investigation reports, pinch their first Scalable Summit to return spot successful Los Angeles this spring.
