2 months ago
EXCLUSIVE: The producers of Formula 1: Drive To Survive and boxing fable Saúl ‘Canelo’ Álvarez are forming a team. Box to Box Films and Álvarez’ newly-minted Canelo Media business person joined forces nether a accumulation deal. It will spot Box to Box nutrient Canelo’s intermezo projects astir nan world.
The brace scheme to activity up a wide scope of contented including documentaries, unscripted and scripted originals, short-form projects and unrecorded arena specials. We person nan news of nan tie-up and nan motorboat of Canelo Media, which will beryllium portion of nan wider Canelo Group of Companies and is being billed arsenic a hub for boxing, sports and manner content.
“I’m incredibly excited to invited Canelo Media into my expanding business portfolio,” Álvarez told Deadline. “This task is astir bringing untold stories to life, pushing imaginative boundaries, and building a premier level successful sports and entertainment. I’ve ever believed successful moving alongside nan champion successful their fields, and pinch Box to Box, I’ve recovered nan correct partner to do conscionable that.”
Mexico will service arsenic a imaginative guidelines for nan Canelo Media-Box to Box projects, but they will besides beryllium developed and produced successful different countries successful Latin America and further afield internationally, nan partners said.
As good arsenic celebrated motor-racing bid Formula 1: Drive to Survive, Box to Box’s different Netflix credits see Tour de France: Unchained, Simon Cowell: The Next Act and Matchroom: The Greatest Showmen. It besides makes Onside: Major League Soccer for Apple TV+ and Faceoff: Inside The NHL for Prime Video.
It has besides started partnering pinch world-famous athletes, successful nan aforesaid vein arsenic pinch today’s woody pinch Álvarez. Last twelvemonth it teamed pinch champion sprinter Noah Lyles to shape nan Iconic Productions banner.
Álvarez has been a boxing world champ astatine 4 different weights. The communicative of nan Mexican fighter’s preparations for a for a defining conflict against Gennady ‘GGG’ Golovkin, is nan taxable of a recently-announced Netflix doc.
