2 months ago
EXCLUSIVE: Blink49 Studios is expanding its marque workplace business pinch a brace of hires.
Elizabeth Firth has been named Senior VP, Partnerships & Commercial Strategy, based retired of New York, while Melissa Lacks becomes Senior Director, Sales, Brand.
Firth, who comes crossed from influencer trading elephantine Influential, will study to Adam Puchalsky, nan President of Blink49’s Brand Studio, who joined past twelvemonth having antecedently worked astatine Kevin Hart’s Hartbeat.
Among Firth’s duties will beryllium expanding brand-funded intermezo initiatives done partnerships pinch brands and imaginative partners.
She besides counts a agelong spell astatine UM Worldwide among her roles, and is known for moving connected large-scale influencer programme for awesome brands specified arsenic PepsiCo, American Express, Marriott, Coca-Cola, Mastercard, Sony, and British Airways.
“Elizabeth brings precisely nan benignant of acquisition we request arsenic we build Blink49’s Brand Studio,” said Puchalsky. “She has a proven way grounds of creating smart partnerships, navigating nan media landscape, and processing programs that link marque ambition pinch culturally impactful, premium storytelling. As we proceed to grow, her activity will beryllium captious successful helping america present intermezo that creates worth for some audiences and partners.”
Firth said she was joining Blink49 astatine “a existent inflection constituent for our industry,” adding. “Audiences are discovering contented successful caller ways, fundamentally changing nan narration betwixt entertainment, talent, and brands. This displacement creates an opportunity to create premium storytelling for brands that is some accessible and scalable. I look guardant to partnering pinch brands to build programs that thrust taste relevance and meaningful business impact.”
Lacks, meanwhile, was formerly a Sales Director astatine Moonbug Entertainment and worked arsenic Director of Media astatine VaynerMedia, overseeing campaigns for clients specified arsenic Sour Patch Kids, PepsiCo and Mondelez, on pinch streamers and connected TV companies.
John Morayniss’ North American workplace Blink49 launched its marque workplace successful early 2025, arsenic portion of a play to create contented pinch brands and creators, a increasing abstraction successful nan world contented landscape. The caller hires are portion of a scaling up of ambitions.
