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EXCLUSIVE: Big Brother is backmost pinch a bang.
Season 28 debuted 3.88 cardinal unrecorded + same-day viewers, according to Nielsen Big Data + Panel, making it nan series’ most-watched premiere section successful 5 years (since nan July 7, 2021 premiere’s 4.27M full viewers).
The section was besides up 22% from past year’s premiere assemblage of 3.18M and 21% complete Big Brother‘s Season 27 Thursday nighttime average. Speaking of Thursdays, nan Season 28 premiere besides lays declare to nan most-watched Thursday nighttime Big Brother premiere successful six years, since August 2020.
On societal media, nan premiere section besides put up a franchise-best capacity arsenic nan most-engaged and most-viewed premiere since 2020. The section generated 8.1M societal media views and 866,000 interactions.
Big Brother kicked disconnected Season 28 pinch nan preamble of nan “Big Brother: Time Trip” twist, introducing 14 caller Houseguests alongside astonishment appearances from reality-TV veterans Angela Murray (Big Brother 26), Rick Devens (Survivor) and Rachel Reilly (Big Brother victor and franchise icon).
Rachel’s shocking “demise” and exit from nan crippled became nan premiere’s biggest moment, paving nan measurement for nan presence of Survivor 45 winner Dee Valladares, whose introduction into nan House was officially revealed during Friday’s Big Brother: Unlocked episode.
Big Brother Season 28 returned for its biggest play ever pinch a typical 90-minute premiere connected Thursday, July 9 astatine 8 p.m. ET. The companion series Big Brother: Unlocked premiered connected Friday, July 10 astatine 8 p.m. ET. Additionally, a typical 90-minute section debuted connected Sunday, July 12 astatine 8 p.m. ET.
Season 28 will spot nan astir original hours of programming successful 25 years since Big Brother’s 2000 debut done extended 90-minute Wednesday episodes and nan return of Big Brother: Unlocked on Friday nights passim nan season. And, Big Brother will make tv history this play arsenic nan first primetime bid to deed 1,000 original episodes later this summer.
