2 months ago
EXCLUSIVE: Banijay Entertainment has made its move into microdrama, pinch a vertical video bid successful Finland and 3 others successful Iberia.
Pubcaster YLE has ordered Survival Sisters, a 20-part mockumentary from Banijay Finland. Each five-minute section will beryllium produced successful dual formats, 16:9 for YLE’s streaming service, YLE Areena, and 9:16 for nan broadcaster’s societal channels.
Known locally arsenic Lottakoulu, nan show is billed arsenic a “a fast-paced, character-driven drama group wrong a fictional Homefront Academy, wherever young women are trained to beryllium ‘good citizens’, prepared for immoderate societal threat. Through interviews, schoolroom scenarios and escalating absurdity, nan bid explores nan expectations placed connected women, from nationalist work to upholding accepted values, each while navigating friendship, personality and nan relentless unit of modern, mundane life.”
In Spain, Banijay Iberia is processing 3 innovative short-form projects: F**cking Honeymoon, Fortu & Jazz, and an anime project.
F**cking Honeymoon is billed a communicative “where a cleanable romanticist flight unravels into chaos,” while Fortu & Jazz is simply a “contemporary” adjustment of classical Spanish literate IP successful Fortu & Jazz. The bid person been developed utilizing a hybrid of live-action, anime-influenced visuals, and AI-supported imaginative tools, these projects leverage vertical framing and mobile-first accumulation for snackable, high-impact 9:16 viewing.
This marks France-based accumulation elephantine Banijay’s biggest move into vertical video, which continues to pull bequest players into nan mix. The announcement came astatine Series Mania successful Lille, wherever Banijay showcased its latest scripted slate, and Steve Matthews, Head of Scripted, is speaking connected a microdrama apps panel. In Brazil, Banijay Americas subsidiaries Endemol Shine Brasil and A Fábrica person collaborated to create a slate of vertical-format microdramas.
Minna Virkajärvi, executive shaper astatine Banijay Finland said: “Banijay Finland is known for creating innovative, culturally-resonate, and often satirical play and comedy, and Survival Sisters is a earthy measurement arsenic we grow into short-form and vertical formats.
“Younger audiences are shifting nan measurement we devour content, and this committee reflects some Yle’s and our committedness to exploring caller ways of delivering premium storytelling without compromising ambition aliases quality. Susanna Karttunen is an breathtaking caller Finnish voice, and this show’s relevance and crisp satirical separator will resonate powerfully pinch viewers.”
Teija Rantala, Yle’s Yle Chlidren’s and Youth Content Commissioner, added: “The taxable of Survival Sisters hits adjacent to home: The temper crossed Finland has grown uncertain, pinch young adults wondering what challenges their procreation might be asked to face. With sharp, warm-hearted humour, nan bid asks what it intends to beryllium a bully female successful a clip of often overwhelming conversations – and supra all, it liberates by making a difficult taxable laugh-out-loud funny.”
Banijay Finland’s scripted slate includes nan likes of crime titles lMurder successful Hanko and Detective Maria Kallio; comedies specified as Supporting Actor; YA creation drama Dance Brothers; and precocious announced projects Queen Heist and The Good Widow.
Banijay Entertainment claims to beryllium Europe’s number 1 workplace successful scripted, pinch complete 60 labels producing complete 100 titles annually. At Series Mania it has been showcasing nan likes of A Woman of Substance, Falling, Half Man, Montmartre, Marie-Line Incognito, Wallander and Anatomy of a Moment.
