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The merger of Banijay and All3Media has been rubberstamped, creating a caller Europe-based accumulation and distribution elephantine that makes and sells shows including The Traitors, Big Brother, MasterChef and Peaky Blinders. The mixed $8BN entity is called Banijay.
Coming soon aft nan Sky-ITV deal, which redraws nan UK TV landscape, this merger reshapes nan world TV market. The support creates a caller business pinch hundreds of thousands of hours of programming and almost 200 accumulation companies and labels.
The deal, now approved, was announced in March. Banijay Group and RedBird IMI, nan associated task betwixt RedBird Capital Partners and Abu Dhabi-based IMI media group, inked a woody to merge nan 2 companies. The partners said nan mixed entity would person generated pro forma revenues of €7.4BN ($8.5BN) based connected 2024 numbers. They added that nan merger will consequence successful €50M ($57M) successful costs savings.
Marco Bassetti, who was CEO of Banijay Entertainment, becomes CEO of nan recently formed group. Jane Turton, formerly CEO of All3Media, becomes Deputy CEO. Jeff Zucker, CEO of RedBird IMI, takes nan domiciled of Chairman of nan Board of nan caller mixed entity.
Banijay has astir 130 accumulation companies crossed nan world. All3Media, which is mostly based successful nan UK, U.S. and Germany, has astir 40. The recently mixed business has a immense catalog exceeding 260,000 hours. Each antecedently had a dedicated distribution arm, nether Cathy Payne for Banijay Rights and Louise Pedersen astatine All3Media International.
“This is nan world’s largest independent media contented institution by catalog, by hours, production, by immoderate measure, pinch an endeavor worth of $8 cardinal and equity worth of $5 billion,” Zucker told Deadline erstwhile nan woody was announced.
Today, Zucker said: “The completion of this merger marks a caller era successful world intermezo and creates a caller independent leader successful that category. With Marco and Jane we person nan finest activity squad anyplace and I americium excited to watch nan institution grow. This besides marks a milestone for RedBird IMI, successful only its 3rd year, to play specified a starring domiciled successful nan world intermezo stage.”
“This move signals a transformative measurement for Banijay Entertainment,” added Bassetti. “Together, we are entering a caller section arsenic a world media and intermezo powerhouse and earthy consolidator, uniting first-class imaginative talent and leadership, standout IP, and nan diversified cross-territory expertise to build and clasp long-lasting franchises that span each awesome marketplace and platform.
“In bridging 2 awesome studios, we are assured we tin importantly summation our finance successful creativity, invention and nan adjacent procreation of creators crossed contented and live, to present against semipermanent creation and maturation some for Banijay, and nan broader imaginative economy.”
