6 days ago
Australias’ Fred Media has hired a brace of execs for its European operations and expanded nan remit of Kate Llewellyn-Jones.
Malgorzata Gudel and Charo Penedo person joined nan WTFN-owned institution pinch nan erstwhile repping Fred’s contented successful Germany, Central and Eastern Europe and nan Nordics, and Penedo doing nan aforesaid successful Spain, Portugal, France, Benelux, Italy, Greece and Turkey.
Existing North American income advisor Judy Levenson will adhd nan UK and Ireland to her remit, pinch caller enlistee Jamie I overseeing income successful Australia, New Zealand and Asia from Fred Media’s caput agency successful Melbourne.
Llewellyn-Jones, nan erstwhile Beyond Rights, TCB Media and Cineflix exec, has been consulting for Fred and will now grow her domiciled by identifying and managing caller contented partnerships crossed some Fred and sister institution Radar, arsenic portion of WTFN’s ongoing ‘total distribution’ strategy.
Gudel has worked successful income and acquisitions roles for The Story Lab, Lagardère Studios and Polish broadcaster TVP, and joins from PRO5 Media, while Penedo has worked for Warner Bros., Discovery and Cineflix.
Fred sells astir 2,200 hours of contented specified arsenic Life Down Under, Bondi Vet and Real Emergency, and has tally a FAST channels business since 2024. It sits wrong nan WTFN Group, which besides includes accumulation location WTFN Entertainment and integer distribution cognition Radar. Combined, WTFN says nan assets connection clients nan ‘total distribution’ solution that allows them to monetize crossed each imaginable gross streams.
WTFN Chief Commercial Officer Derek Dyson, who oversees some Fred Media and Radar, said: “Today’s contented distribution situation is evolving quickly and nan expertise to beryllium nimble, make swift decisions and genuinely understand nan expanding breadth of opportunities disposable successful immoderate 1 marketplace is much captious than ever before.
“Australia is simply a agelong measurement from galore of nan territories wherever our business is growing, truthful we person made nan determination to build a web of in-market location experts, pinch a existent attraction connected Europe, and are thrilled to person specified knowledgeable and well-respected income consultants arsenic Charo, Malgo and Judy correspond us, alongside Jamie for APAC.
“Kate’s extended world network, 360-degree knowing of accumulation and distribution and her wide manufacture insights person agelong proved an plus to our business., but aligning her contented business activity moreover much intimately pinch our income strategy makes full consciousness for Fred Media arsenic it evolves to some create and capitalise connected caller opportunities successful nan changing landscape.”
