EXCLUSIVE: Armenia authorities documentary The Winning Generation will simultaneously world premiere astatine nan Netherlands’ Movies that Matter Film Festival and motorboat connected nan White Rabbit streaming level this weekend.
The activity follows nan trajectory of rising Armenian leader Shahen Harutyunyan from 14-year-old activistic to emerging governmental leader, arsenic he follows successful nan footsteps of his begetter and grandfather successful Armenia’s agelong struggle for independence.
Along nan way, he transforms their contented of guidance into a caller antiauthoritarian vision, pinch nan creation of nan grassroots “Winning Generation” movement, which has since shape-shifted into the Shant Alliance party.
The documentary’s motorboat comes astatine a pivotal infinitesimal for Harutyunyan and Armenia arsenic nan state gears up for nationalist elections connected 7 June 2026. Having antecedently secured a important location triumph successful Kapan, Harutyunyan is moving for agency against a backdrop of governmental instability and beardown Russian influence, arsenic he redefines what a caller generation’s conflict for state could look like.
The Winning Generation is directed by Italian, Netherlands-based filmmaker Marco De Stefanis. He has worked connected galore productions for broadcasters including Rai, Mediaset, Discovery Channel, and History Channel, while his first characteristic documentary Waiting for Giraffes was selected for IDFA and CPH:DOX.
“Shahen’s communicative is much than a individual story; it is simply a image of a state striving to specify its future. As Shahen says successful nan film, ‘Freedom is overmuch easier to execute than to maintain’, a sentiment that resonates acold beyond Armenia, highlighting nan fragility of populist worldwide,” said De Stefanis.
The caller characteristic is an Amsterdam-based BIND accumulation successful coproduction pinch EiE film, supported by Netherlands Film Fund, Netherlands Film Production Incentive, Italian Ministry of Culture, Film Commission Torino Piemonte and Regione Piemonte.
“Given nan urgency of upcoming elections and timeliness of nan subject, we wanted to make nan movie instantly accessible to audiences worldwide,” said BIND shaper Joram Willink.
“Partnering pinch White Rabbit was nan cleanable measurement to execute that, allowing america to instrumentality a caller distribution exemplary for a socially applicable communicative and guarantee viewers everyplace tin prosecute pinch it instantly aft its world premiere.”
The doc’s motorboat connected nan White Rabbit streaming level will target Armenian diaspora communities, successful places specified arsenic L.A., France, Canada, Buenos Aires, Georgia, and Ukraine – alongside politically engaged young audiences.
“The Winning Generation is precisely nan benignant of movie that tin show why audiences matter more. For excessively long, nan movie manufacture has treated audiences arsenic passive consumers alternatively than progressive supporters of nan stories they judge in,” said White Rabbit CEO and laminitis Alan R. Milligan.
“White Rabbit empowers audiences and influencers to participate straight successful a film’s journey, enabling them to stock their acquisition pinch friends, communities, and networks. Cinema and show audiences go nan motor of discovery, helping important stories recreation beyond nan theater, and acold beyond nan limitations of algorithms.”
The quality authorities and societal justice-focused Movies that Matter Film Festival runs from March 20 to 28 successful nan Dutch superior of The Hague.
Watch a trailer for nan movie below.