1 month ago
AMC Global Media is leveraging its narration pinch firm relative Sphere Entertainment, lining up cardinal promotions astatine New York’s Beacon Theatre and Sphere successful Las Vegas.
The institution announced nan plans Wednesday nighttime astatine its yearly upfront position to advertisement buyers successful New York.
June 2 is booked astatine nan Beacon for The Vampire Lestat: One Night Only, a unrecorded arena featuring Sam Reid arsenic Lestat de Lioncourt, nan cardinal characteristic from Anne Rice’s Interview pinch nan Vampire. The series, whose sanction was changed past twelvemonth from Interview pinch nan Vampire, will premiere its 3rd play June 7.
After a successful 2025 foray, AMC is headed backmost to Sphere for a promo tied to holiday-season programming (“Sphere of Cheer”). Last year, nan singular venue’s exterior was deployed for nan horror-themed “Sphere of Fear” and “FearFest” campaigns, and that Halloween-timed run will besides return.
Kim Kelleher, AMC’s main commercialized officer, said past year’s Sphere activations sold out, but nan institution sensed location could beryllium moreover much opportunity. “The partners that didn’t travel in, they didn’t emotion nan ‘fear’ aspect, and what we sewage a batch of requests for was, ‘Is location thing that’s a small much us?'” she told Deadline successful an interview.
POM Wonderful, whose ruby-red pomegranate juice has an undeniably vampire-friendly color, will beryllium woven into nan caller play of Lestat with short pieces produced by AMC’s Content Room. The unrecorded event, pinch Reid successful character, will spot him execute original euphony by bid composer Daniel Hart aft a typical screening of nan premiere episode. The arena will beryllium unfastened to fans, pinch free tickets made disposable May 6.
“Interview pinch nan Vampire has 1 of nan astir devoted fandoms successful television, and this season’s run is built for them. The Beacon arena is 1 of galore touchpoints designed to observe nan heavy relationship they person to these characters and nan world they love,” AMC Chief Marketing Officer Kim Granito said successful a statement.
The Dolan family of companies person discussed imaginable ways of utilizing nan wrong of Sphere, executives said successful an interview, but for now nan promotional engagement includes only nan “exosphere,” aliases nan extracurricular of nan elephantine orb. The unsocial canvas, which tin show images and messages visible for miles, is nan largest high-definition surface successful nan world.
AMC’s yearly December programming, which includes vacation films and specials, is dubbed “Best Christmas Ever.” It annually delivers highest ratings for nan web and robust viewing connected AMC+, successful keeping pinch larger trends that assistance cablegram programmers for illustration Hallmark, TBS. The end-of-year vacation stint will beryllium preceded by a reprise of nan “Sphere of Fear” and “FearFest” promos.
“After a successful first-ever Halloween collaboration pinch Sphere past twelvemonth crossed ‘Sphere of Fear’ and ‘FearFest,’ we knew nan adjacent measurement was to spell moreover bigger,” said Mike DiGiacomo, caput of integrated trading and Content Room for AMC Global Media.
