4 months ago
Amazon is overhauling nan Fire TV interface successful an effort to trim nan clip viewers walk searching for streaming content.
Along pinch nan caller UI, nan tech elephantine is besides releasing nan Ember Artline, a “lifestyle TV” designed to showcase artwork and photos.
The copy announcements were made Monday arsenic CES ramps up successful Las Vegas. The main exhibits commencement Tuesday, but Monday’s docket is afloat of sheet conversations and firm events.
In a blog post, Amazon said nan Fire TV revamp intends to beryllium “cleaner, faster, and amended organized, helping customers walk little clip searching and much clip watching.” It cited investigation from Nielsen subsidiary Gracenote indicating that U.S. streaming viewers walk an mean of 12 minutes searching for thing to watch, up from 10 1/2 minutes successful 2023.
With nan caller Fire TV, it is “faster and easier to find movies, TV shows, sports, news, and unrecorded content,” nan blog station said, giving nan illustration of a personification browsing movies. In that usage case, titles from each apps nan spectator uses are displayed. Amazon’s ain investigation recovered arsenic overmuch of a 20% to 30% boost successful hunt velocity pinch nan caller interface.
The number of apps Fire TV users tin pin to nan location surface is expanding from six to 20.
The Ember Artline is simply a 4K QLED TV whose matte surface is conscionable an inch-and-a-half heavy and is designed to show creation and photos pinch reduced glare.
The group besides has far-field microphones enabling sound commands, and besides has an “ambient experience” that turns connected and disconnected erstwhile group participate aliases time off nan room. More than 2,000 pieces of free creation are provided pinch nan Ember Artline, pinch an AI characteristic helping owners get thief from nan group itself, pinch recommendations for artwork that will lucifer a fixed room’s style and decor.
