Jenn Levy has only been successful her caller occupation astatine Amazon for a fewer months but she already has an thought of really she wants to shingle up its unscripted slate.
Levy, who is Head of Nonfiction Series astatine nan streamer, is hunting for “holy sh*t” formats that tin entreaty to younger viewers, nan ones that tuned successful for Beast Games, and knows that “lean back” tv doesn’t activity for streaming audiences.
“The large situation successful streaming and what we’re focused connected is going younger. I cognize everyone is benignant of talking astir it, but Beast Games is a immense success, monolithic show, monolithic audience, and it skews younger. I deliberation figuring retired really we tin travel that pinch different formats and bid is ace important,” she said astatine Deadline’s Reality TV Summit.
Beast Games precocious streamed its 2nd play and has already been picked up for a 3rd season.
Levy, who antecedently worked astatine Netflix, said that nan “shape and size of a show doesn’t really matter”, it’s astir nan value of nan characters and nan story.
“I talk astir it arsenic thin successful urgency versus thin backmost TV,” she added. “I deliberation successful streaming, thin backmost TV doesn’t really fly. It doesn’t activity for us. It useful good for successful different places, a batch of group are watching it connected their phone.”
She said that arsenic a consequence that rules retired definite specified arsenic crippled shows. The streamer antecedently had a crippled show artifact pinch shows specified arsenic Are You Smarter Than A Celebrity? pinch Travis Kelce, JB Smoove-fronted Buy It Now and Wish List Games arsenic good arsenic Pop Culture Jeopardy!, which moved to Netflix for its 2nd season.
“We’re not going to do game. Other places do crippled really well, but I don’t deliberation it useful successful streaming, astatine slightest not yet. I deliberation perchance it could when, erstwhile nan assemblage and nan product, nan personification experience, catches up to that benignant of viewing, but it doesn’t correct now,” she said.
Genres that Levy is hunting for see large making love formats and societal strategy shows arsenic good arsenic docusoaps. “It’s astir nan travel you’re taking them on. I deliberation it has to has to consciousness beatified sh*t and talkable, that’s benignant of nan barrier, and that’s nan measurement I’m reasoning astir it,” she said.
The erstwhile 32 Flavors exec said that she has started buying large formats and character-driven docusoaps and has put a fewer into development.
One show that is not successful “active development” is simply a reboot of The Apprentice, which made headlines past week erstwhile nan Wall Street Journal suggested that nan show could return connected nan streamer pinch Donald Trump Jr. arsenic nan host. “That show is not successful progressive development,” she said.