1 month ago
Amanda Kozlowski, Lionsgate’s longtime executive strategist and interim Head of Marketing, has been appointed to President of Worldwide Marketing of nan Motion Picture Group.
In her caller position, Kozlowski will proceed to play a domiciled successful shaping nan studio’s marque strategy and franchise strategy, including nan studio’s tentpole IP John Wick, Saw, and The Hunger Games, on pinch specified newer franchises as The Housemaid. Additionally, Kozlowski and Motion Picture Group President Erin Westerman will squad to shepherd films from improvement done merchandise successful nan adjacent business betwixt Creative and Marketing.
Kozlowski will proceed to study into Lionsgate Motion Picture Group Chair, Adam Fogelson.
During her tenure arsenic interim Head of Marketing, Kozlowski was down nan world run strategy for a drawstring of Lionsgate hits, including The Housemaid ($400M WW), Now You See Me: Now You Don’t ($243M WW), arsenic good arsenic Michael which conscionable grossed $424M, becoming nan second-highest grossing philharmonic biopic of all-time.
The teaser trailer that launched the Michael campaign unsocial group nan grounds arsenic nan most-viewed trailer ever for a euphony biopic successful its first 24 hours and became nan largest debut successful Lionsgate’s history, followed by nan teaser trailer for Hunger Games: Sunrise connected nan Reaping weeks later, which became nan second-most-successful trailer motorboat successful workplace history.
An 18-year seasoned of nan studio, Kozlowski’s wide-ranging acquisition astatine Lionsgate encompasses strategy, distribution, marketing, data, and analytics, and includes nan successful motorboat of aggregate caller business units from nan crushed up. Her anterior trading roles see serving arsenic nan interim Co-Lead of Theatrical Marketing during Fogelson’s joining Lionsgate successful 2022, moving intimately pinch him connected campaigns and supporting his modulation to nan company. She antecedently led nan Marketing section for nan studio’s highly profitable limited-release theatrical and multiplatform business. She besides spearheaded trading for nan studio’s slate of first-run theatrical features starring influencers and contented creators. Kozlowski besides antecedently led Marketing for Lionsgate Home Entertainment, and was instrumental successful building retired nan studio’s 20,000+ title library. Kozlowski first joined Lionsgate successful 2008 arsenic a inferior marque trading head successful Home Entertainment. Before Lionsgate, she held trading roles astatine A.D.D. Marketing + Advertising and astatine Film Independent. Prior to being named interim Head of Marketing, she astir precocious served arsenic Chief of Staff to Fogelson.
Additionally today, Nasim Cambron and Jack Teed person each been elevated to caller roles, arsenic cardinal executives connected nan studio’s trading activity squad for nan Motion Picture Group, reporting to Kozlowski. Cambron has been promoted to EVP, Worldwide Marketing & Publicity, while Teed has been promoted to EVP, Worldwide Marketing & Creative Advertising. Cambron will proceed to study to Fogelson connected workplace communications.
“When I arrived astatine Lionsgate, I recognized Amanda’s talent and activity abilities, and person relied connected her ever since arsenic a trusted advisor. I could not beryllium much proud to spot her officially measurement into this role. She has much than earned it,” said Fogelson. “Amanda brings a wholly fresh, modern, and unique attack to trading that is uniquely suited for this moment. Her passion for film, keen intelligence, and crisp strategical instincts, mixed pinch her storytelling expertise and her profoundly collaborative spirit, person earned her nan spot of filmmakers, staff, and her peers. Nasim and Jack person been invaluable strategical partners to some Amanda and maine passim our extended tally of deed films, and I’m pleased to admit their achievements arsenic well. Combined pinch our different trading leaders and unthinkable team, I can’t hold to spot each that this group accomplishes together. I judge our campaigns are successful nan astir tin hands, and nan results are impervious of that.”
“I americium incredibly grateful to Adam, whose mixed emotion of creation and artists, savvy business sense, and heavy humanity make him 1 of one. I look guardant to our continuing to situation and animate each different daily,” said Kozlowski. “To Jack, Nasim, and nan full trading team—you are nan champion successful nan business, and I americium humbled by your boldness, brilliance, and unwavering committedness to doing correct by our films, filmmakers, and audiences. Jon and Michael built a workplace dissimilar immoderate different successful nan industry, wherever group are encouraged to deliberation differently; having nan chance to partner pinch insanely talented colleagues for illustration Erin, Kevin, and Helen , activity pinch a wide array of filmmakers I profoundly admire, and beryllium surrounded by truthful galore group who promote and uplift maine is nan astir rewarding master gift I could ever dream for. Lionsgate holds a unsocial spot successful nan industry, and I americium beyond proud to proceed calling it my home.”
Cambron has led world PR strategy and campaigns for galore of Lionsgate’s hits, including Michael, The Housemaid, Now You See Me: Now You Don’t, The Long Walk, John Wick: Chapter 4, Saw X, and The Hunger Games franchise. Before joining Lionsgate, she was EVP of Publicity astatine STXfilms, guiding PR efforts for specified awesome titles as Hustlers, the Bad Moms franchise, and Molly’s Game. Earlier successful her career, Cambron played a cardinal domiciled successful Netflix’s movie division, starring publicity campaigns for The Half of It, nan Duplass Brothers–produced Horse Girl, and The Old Guard, starring Charlize Theron. She began her profession astatine Universal Pictures, contributing to campaigns for Bridesmaids and Frost/Nixon.
Teed has driven imaginative campaigns for a number of Lionsgate’s high-profile releases, including John Wick: Chapter 4, Now You See Me: Now You Don’t, and Den of Thieves 2: Pantera. Prior to joining Lionsgate, he held imaginative roles astatine STX Entertainment, EuropaCorp, and Open Road Films, wherever he worked connected campaigns for Hustlers, Greenland, The Gentlemen, Den of Thieves, The Upside, A Bad Moms Christmas, I Feel Pretty, Molly’s Game, The Grey, End of Watch, Nightcrawler, the Red Dawn remake, and Side Effects. He began his profession astatine nan advertizing agency Cimarron Group, contributing to campaigns for James Cameron’s Avatar, Rise of nan Planet of nan Apes, Taken, The Day nan Earth Stood Still, and Live Free aliases Die Hard.
