4 months ago
EXCLUSIVE: Alec Shankman, who was caput of replacement astatine Gersh, has near nan talent agency to motorboat his ain intermezo and media company.
Shankman, who was besides a elder partner, has established HeartRock Partners, which will beryllium based chiefly successful Cleveland pinch outposts successful LA, New York and yet Nashville.
The move comes a mates of years aft Gersh acquired nan integer and replacement departments of A3 Artists Agency. After that woody was completed, Shankman took complete Gersh’s replacement unit. Shankman started his profession astatine Abrams Artists Agency, wherever he helped motorboat its unscripted business successful 2003 and integer business successful 2006. He near astatine nan extremity of 2025.
He leaves aft having spent nan past 2 years helping pinch nan modulation of astir 60 staffers from A3 to Gersh.
Shankman said that HeartRock Partners will person 3 superior areas of focus: representing “entrepreneurial-minded” talent, representing and building user products brands (Shankman oversaw Gersh’s marque consulting business including clients specified arsenic mobile making love marque First Round’s On Me) and moving pinch “storytellers and contented owners to leverage caller technology”.
In position of talent, HeartRock is simply a guidance company, alternatively than an agency.
Shankman added that Cleveland was important for nan business. As good arsenic being nan location of nan Rock & Roll Hall of Fame, nan metropolis was wherever Lew Wasserman was calved and adjacent Youngstown, Ohio was location to Warner Bros. Pictures founders Harry, Albert, Sam and Jack Warner.
Alec Shankman, Founder and CEO of HeartRock, said, “HeartRock is nan champion spot for entrepreneurial-minded creators and talent looking for enterprising representation to thief build an full ‘universe’ astir their brand(s). It’s a playbook that I person spent decades refining and will beryllium to beryllium incredibly powerful successful nan evolving intermezo ecosystem astatine a clip wherever contented is being consumed otherwise and money is being made successful caller ways. We stress leveraging emerging exertion and thoughtful extensions into user products to bolster our talent and brands.”
