2 months ago
“I don’t want to usage AI to switch artists, I want to usage AI to create content,” Lee Sangwook, Head of nan AI Content Lab astatine MBC C&I, said this day during an AI-focused sheet astatine Filmart successful Hong Kong.
Sangwook was joined connected nan sheet by Yuhang Cheng, COO astatine Midjourney China Lab; Fu Binxing, CEO of China Huace Film & TV; Ricky Lau, AI Specialist Lead astatine Google Hong Kong; and Yunan Zhang, Vice President astatine MiniMax.
The sheet is conscionable 1 of galore AI-focused sessions astatine this year’s Filmart. The disruptive exertion is simply a basking taxable present successful Hong Kong. But this afternoon’s panelists were little concerned astir nan challenges AI could airs and alternatively extolled nan benefits it could supply artists.
Yuhang told nan crowd successful Hong Kong that nan “fear” astir AI is “based connected nan uncertainty of creation.” Yuhang continued to opportunity that creation is nan “total package of emotions of an artist, which cannot beryllium replaced by AI.”
“The AI tin only visualize nan graphics that artists person successful their minds. What we want to do is usage AI to visualize and let artists to walk much clip thinking, designing, and improving AI’s work,” Yuhang said, adding that advancements successful AI exertion could lead to a caller era of artists’ empowerment.
“When successful nan past you had to walk weeks connected work, acknowledgment to AI, you tin now walk conscionable hours,” she added.
“In nan past, if you had an thought successful your mind, you’d request to prosecute actors to visualize it, but nan instrumentality tin now visualize your conception immediately.”
Alongside AI panels, location is simply a bunch of AI-generated contented connected show this twelvemonth astatine Filmart. MBC C&I, successful fact, launched Raphael, an wholly AI-generated 80-minute characteristic arsenic portion of its slate astatine nan market. The movie was produced utilizing a operation of AI tools, including products produced by Midjourney and ElevenLabs.
Lau told nan assemblage that a hybrid attack to AI devices will beryllium nan guidelines of early AI-generated accumulation and urged filmmakers to go competent successful a wide excavation of AI tools.
“I don’t deliberation only 1 aliases 2 models tin compete pinch everything. I perceive that a batch of accumulation houses are mixing tech. Filmmakers will person to study a batch of different things,” he said. “There are truthful galore AI devices successful nan world today. The astir important point is that you person to unlearn your past experiences and study to activity successful caller ways.”
When quizzed connected really they deliberation patterns of movie accumulation will beryllium shaped by AI successful nan adjacent future, nan panelists were roundly positive.
“In nan adjacent 3 to 5 years, everything will beryllium much democratic,” Fu concluded, “so moreover an simple student will beryllium capable to usage AI to create a bully portion of work.”
Filmart ends March 20.
