3 weeks ago
EXCLUSIVE: Digital nutrient and manner workplace Simple Alien is utilizing AI to thief grow its scope connected 3 of its original YouTube series.
Chronicle Studios, which refers to itself arsenic a contented intelligence platform, is moving pinch Simple Alien to standard nan the deed nutrient and manner programme Chewed Up, manner rewatch bid Why’d They Wear That? and nan upcoming cooking bid Simply Symons.
This marks Chronicle’s description into full-length video programming and podcasts for societal platforms, astir 5 months after striking its first woody pinch a YouTube creator astatine nan extremity of past year.
Chronicle already began scaling Simple Alien’s bid to present immoderate meaningful maturation complete nan past 22 days. That includes doubling unsocial monthly viewers and expanding caller viewers and subscribers by 6.5x. Television views per time grew astir 60% month-over-month, starring nan bid to its champion period yet successful April, per nan company.
According to Chronicle, Chewed Up has delivered 5M integrated impressions and 140,000 watch hours overall.
Now, Chronicle will oversee contented optimization and monetization efforts crossed each 3 series.
“Building a integer web that breaks done takes 3 things: talent, distribution and discovery,” said Nick Panagopulos, President, and Marissa Ronca, Chief Content Officer, Simple Alien. “We’ve built Simple Alien astir nan first two. Chronicle completes nan equation. They don’t conscionable find an assemblage — they find nan correct audience. Fans who watch, not scroll, and who travel backmost aggregate times a week.”
Created and hosted by Daytime Emmy Award winners Carla Hall, Clinton Kelly and Michael Symon (formerly of “The Chew”), Chewed Up launched connected YouTube past October and quickly became a breakout nutrient and manner channel, amassing 70,000+ subscribers. New episodes watercourse each Monday, Wednesday and Friday connected YouTube and connected nan All Chewed Up FAST transmission connected LG.
Why’d They Wear That? premiered April 16 and was created and is hosted by Stacy London alongside Clinton Kelly. New episodes premiere Tuesdays and Thursdays. Audience optimization for Simply Symons, featuring Michael and Liz Symon, originates adjacent month.
“Creator-based culinary, manner and manner contented is among nan astir in-demand categories connected YouTube and resonates powerfully pinch digital-first audiences that matter to advertisers,” said Aaron Sisto, Co-Founder and CEO of Chronicle. “Marissa and Nick bring a caller attack to producing contented for today’s multi-platform ecosystem, and Carla, Clinton and Michael and Stacy each person passionate instrumentality bases that will proceed to turn arsenic Chronicle connects moreover much valuable untapped audiences to their shows.”
