4 days ago
One features an optical illusion spoof of 'They Live.'
Meta
Amid a growing backlash against Meta's smart glasses, an activistic group has taken complete 2 London autobus stops pinch clone ads for nan product, including 1 that uses a clever optical illusions to move Kylie Jenner's look into a dystopian PSA astir surveillance.
At first glance, nan "ad" looks almost indistinguishable from a morganatic advertisement showing Kylie Jenner wearing a brace of smart glasses. But if you look astatine it from a different angle, nan image turns to achromatic and achromatic and Jenner's look takes connected a creepy, skeletal look. Instead of "Meta AI glasses" nan matter changes to "Meta: We're ever watching."
Recording everything we spot and do constantly? It's giving fascism, not fashion
It's conscionable been revealed Meta is readying to make nan glasses "continuously grounds audio while taking photos each fewer seconds" without immoderate informing light*
Literally NO ONE asked for this
#noncegoggles
*Source: nan FT
— Everyone Hates Elon (@everyonehateselon.bsky.social) 2026-07-13T15:57:17.393Z
As Hyperallergic points out, nan advertisement seems to beryllium a cheeky motion to They Live, John Carpenter's 1988 sci-fi classical successful which a brace of unusual sunglasses plays an important role. It besides follows different clone Meta glasses advertisement that cropped up successful London earlier this period that's moreover less subtle. "The biggest beforehand successful pervert exertion since nan trenchcoat," it says supra a brace of glasses. "Hey Meta, commencement filming."
Both ads are nan activity of Everyone Hates Elon, an activistic group that's conducted akin guerrilla-style campaigns to protestation Elon Musk and different tech oligarchs. The group was down a bid of and posters subway ads successful New York that protested Jeff Bezos' involvement pinch this year's Met Gala.
"Just because you CAN create sunglasses that grounds group without their consent and usage nan footage to train robots... Doesn't mean you should," nan group wrote successful an Instagram post astir nan campaign. The group besides pointed to a recent report from nan Financial Times that claimed Meta is testing a caller type of glasses that's meant to continuously grounds audio and video.
Meta didn't instantly respond to a petition for comment. The institution precocious announced that it would disable nan cameras connected its smart glasses if it detects that nan signaling LEDs person been physically tampered with. Meta said it would "continue to activity connected ways to make them moreover safer and much trustworthy."
